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HYBRID CREATIVE STRATEGY LEAD


BUSINESS & EXPERIENCE DESIGN, BRAND PLANNING

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HYBRID CREATIVE STRATEGY LEAD


BUSINESS & EXPERIENCE DESIGN, BRAND PLANNING

You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.
— R. Buckminster Fuller

ALL THINGS CREATIVE STRATEGY.

Hello, I am a globally-minded, seasoned Creative Strategist with experience in international markets (USA, LATAM and Europe). Passionate about Creativity & Culture, Meaningful Brands, People & Tech, Business and Org. Design, Digital Strategy and Service Design / Innovation. 

Transformational leadership through dot-connecting, and value creation thinking & doing: I believe in team work, talent, passion, vision, purpose, solid values, and useful ideas. Firm believer that this paradigm shift is an opportunity to design a fair, sustainable future: people-planet-profit.

Currently focused on transforming education, banking, retail, telco, consumer goods and other sectors through Strategic Design.

Working at The Cocktail, part of WPP Wunderman. Latest clients I have collaborated with in the past 5 years include IKEA, Carrefour, ING Direct, BBVA and Accenture among others.

Case studies coming soon to this portfolio (Strategy, Concept and Definition):

The Middle Man: A digital platform for a multinational food retailer to directly connect producers and prosumers.

People Revolution: Open strategy, inside-out Org Design project to radically change the way of working of a retail giant.

The Future of HR: A people-first, human-centred purpose design strategy for a global consultancy People department.

Global Bank Marketplace: A trusted international trade community that accompanies businesses to find opportunities and close deals.

Global Payments Ecosystem: Eliminating cash from our day to day through a user centric mobile payments ecosystem.

Global Authentication Strategy: Reducing friction when logging-in, while maintaining global standards of ID security in mobile banking.

Broken Lamp: Global Intrapreneurship Program to ignite bottom-up employee innovation.


I believe in....

 

AGILE PROCESS

I've been deeply influenced by the book Lean Start-Up, by Eric Ries and have been following an agile process in our projects, including Scrum, Sprints, Rapid Prototyping, Testing and Iterating. 

 

 

 

 

HCD

I've worked with Human Centered Design and Design Thinking methods, where we place people at the center of our thinking, collaborating and co-creating to meet their needs. Some of the tools we used are Personas, Consumer Cycles, Journey Mapping, etc.

 

 

 

 

 

PEOPLE

Team is everything. I believe in collaboration and co-creation to arrive at truly innovative solutions. We used Reflections, Feedbacks and Energizers among other methods to build trust in teams and work more efficiently and effectively together. 

 


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THIS IS ME


THIS IS ME


Video about myself for Hyper Island's MA application.  

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HYPER ISLAND PROJECTS


A SNEAK PEAK INTO MY MOST RECENT WORK

HYPER ISLAND PROJECTS


A SNEAK PEAK INTO MY MOST RECENT WORK

NIMBLE. Transport for Greater Manchester picked our idea from all 7 presented. Nimble is a data gathering & visualization digital platform to end people's love affair with their cars and embrace a mixed model of transportation. Nimble is a digital platform that recommends the most convenient route from point A to B in real time. The data is Crowdsourced through RFID technology in bus stops, a carpooling tag system and other open source APIs so the data gathering, interpreting and visualization can start today. 

My Role: Lead Strategist, Process Designer, Researcher, Ideation, Presentation Structure and Storyteller. 

Check out the full project HERE

 


BIOLOOP. The Biospheric Foundation is a Sustainable Living research project based in Suffolk, Manchester. We created Bioloop, a service to involve their community in Urban Farming and join the cause.

Bioloop included a personalized data-driven video-infographic for people to relate to the issue, an affordable DYI Vertical Farming kit for people to learn and get involved, and an app to share sustainable systems tips with each other and build a community of urban farmers worldwide. 

My Role: Team facilitator, Project Manager, Strategist, Field research, and Prototyping.

Check out the full project HERE

 


CHAMELEON. We worked with TUI Travel to help them connect with young travelers today. They are a large traditional agency based in the UK so we concepted a service tailored to youth, who are more unpredictable, adventurous and look for flexibility and freedom. An app to manage budget, change plans and discover local secrets on the go. It can be activated internationally with a simple sim card. It also included a twitter feed to leverage their reps local knowledge worldwide. 

My Role: Lead Strategist, Process Designer, Researcher, Ideation, Presentation script writing and voice over, UX and Prototyping. 

Check out the full project HERE

 

 


EASTERN BLOC RECORDS. I worked on this project as part of an agency we created at HI called Cube Collective where I was named team representative by the MD. Eastern Bloc is a well known Record Store specialized in Dance Vinyls. This became a project I got very passionate about because of my love for music and helping a small businesses survive. EB only asked for help with their e-commerce site, but we reframed their problem and built a strategic recommendation that included a new business model, a social media and SEO strategy, and several digital/analog ideas to stay in business.  

My Role: Team rep, Client Management, Business Development, Strategy, Ideation, Presentation and Storytelling. 

Check out the full project HERE

 


JOSE CUERVO TRACKER.  I had a secondary role in this project but contributed with Team Development, Process Design, Idea Selection and some aspects of the video development.

Check out the full project HERE