OUR PROCESS: I designed the process for this project and facilitated the team sessions. We decided to focus on the problem, redefine it and spend most of our time researching Manchester's transportation, people's behavior, unmet needs, gaps/waste, and looking into the future of transportation. We also researched available technology and how the internet of things will work. In this case we really focused on understanding the issue and the possibilities of technology, which really helped us during the idea development phase as we knew what was realistic and what wasn't. We prototyped the technology to make sure it worked and are proud of one of the client's comments: "we've just had penny dropped moment".
THE REAL PROBLEM: Public transport in Manchester is unreliable, specially the Bus system.
INSIGHT: People just want to find the more convenient and flexible way of going from point A to point B (Usability over Ownership).
SOLUTION: A crowdsourced data gathering and analyzing solution to the build a mixed-model transport digital platform that will provide the best, most personalized route, becoming a lifestyle platform and helping Manchester and its citizens to become greener and healthier.
HOW WILL WE DO THIS? Through differentiated phases:
1st: Initial data gathering through RFID tech. 2nd: Platform launch / Carpooling RFID-enabled sticker.
3rd: Community Building. 4th: Platform Maturity.
We showed how the future could start today by using a very simple, inexpensive technology that has existed since the 70s, RFID. The very first step would be to enable all bus stations in Manchester with RFID tags that can be activated with your phone and crowd source bus schedules, making the bus system more reliable, so people consider dropping their cars to go into de city. Then the carpooling RFID-enabled sticker will continue this data gathering while providing alternative modes of transport as the system grew.
OUR PROCESS: We had to pick a subject or client and develop a 2 week plan/process to build what we wanted. We all had passion for Urban Farming and wanted to help the foundation with their cause. After selecting our idea, we defined roles to develop it quickly and be more efficient. So we divided into 3 sub-teams to work on each of the three aspects (infographic, kit and app). We learned a lot from our fails in this project, because at the end, it did not feel as a cohesive idea. The short time and amount of work resulted in lack of communication and perspective to keep it all linked. Our process was agile but too structured and the idea lacked the magic that we initially intended. From a project management perspective, we had 3 PMs which was too many for a team of 6. Having only one would have helped facilitating all the process and making sure we had often check-ins with each other.
Solution: A program/service that will allow people to experiment with urban farming systems and share tips digitally through the Bioloop app.
This infographic is the concept of how a personalized system would look like through open sourced data, and data provided by the foundation and the Suffolk neighbors/users'. It makes the issue tangible for regular folks and puts it in perfective so they can understand the impact of their eating and buying habits in their health, the environment, and supermarket prices. It also brings awareness and understanding of the foundation's objectives.
PRESENTATION. This is our full presentation, including the DYI kit, the bioloop app and our process.
OUR PROCESS: This project was part of "Running a creative business" module, where we had a team of 11 people, 6 pitches, and 5 weeks. We had to organize ourselves and create the agency values, purpose, process, structure, etc. For this project we were a team of 4 key players and I contributed with facilitating and participating on ideation sessions, research, idea selection, idea development and presentation. We really enjoyed the storytelling aspect of it as we were asked to present via Google hangout and we decided to record a video for it. It was a very collaborative project and a joy to work on.
REAL PROBLEM: Young people today don’t want expensive, planned and rigid vacation packages, which is what TUI is known for.
INSIGHT: Youth travel is about budget, adventure and improvisation.
SOLUTION: “Chameleon”, a digital platform that allows managing a budget, re-routing your trip on the go, access local offers and tweet TUI’s reps all over the world for tips.
HOW WILL IT BE IMPLEMENTED?: Developing a simple and easy-to-use app that’s inserted in a SIM card, solving one of the biggest problems of traveling around different countries: Internet connection or phone service at a low price.
OUR PROCESS: I was team rep for this project, responsible for its management and strategy. We had several initial meetings at Easter Bloc and realized that they needed more than simply help them with their e-commerce website as they had asked for. So we decided to develop a Case for Change. We did a competitive analysis, researched the dance music culture, talked to DJs worldwide and constructed a consumer cycle to identify gaps and waste. We recommended a new market space for them, ideas to promote a new business model and a business and communication strategy.
REAL PROBLEM: Eastern Bloc management had extremely hindering beliefs such as their customer’s preference for nostalgia and their need for sound quality over convenience.
INSIGHT: Usually, the solution is not an either/or model. DJs can get great quality sound from digital mixing tables as well. What matters is genre expertise and accessibility.
SOLUTION: We developed a thorough “case for change” (left) , suggesting a mixed business model of analog and digital tunes, re-thinking the way they do business and connect with their customers.
OUR PROCESS: As part of Cube Collective, the agency we build for "Running a creative business" module, we shuffled team members around but collaborated here and there with each other's projects. There was a core team for this project, but I contributed with process design, idea selection, and some aspects of video development. I'm very proud of what the team was able to achieve in such a short time. Our purpose as an agency was to build stuff that created real value in people's lives and the Cuervo Tracker was right on.
REAL PROBLEM: There is no culture of tequila in the UK.
INSIGHT: When people drink alcohol, they tend to lose more than their heads.
SOLUTION: A digital platform for lost property promoted by bartenders giving shots.
HOW WILL WE DO THIS?: Digital tracking device that's easily attached to property.